Almost every single small business is talking about social media these days. It is one of those tools that small business can use to overcome many of the advantages that larger businesses have when it comes to marketing. Brains beat brawn.
The two concerns for small business is always time and money. Social media doesn't impact your money, so that biggest difficulty for small businesses and social media is the time it takes.
How do you overcome this? From the very beginning figure out if social media makes sense for your business.
Answer yes if you are using social media can be used to get more customers, more suppliers, more marketing opportunities in terms of interviews and webpage hits, or meet any other goal that your company has through doing social media, and this has worked for you in the past.
Answer no if your customers, suppliers, and traditional marketing connections don't have a facebook account. You can't achieve goals for your business if the contacts that will help you get there aren't using social media themselves.
Answer yes if you are trying to connect with peoplw who are also using it. This is great to reach people who are using social media for business themselves, people who have access to social media at work or home, or people who are online social media butterflys.
Answer no if you are trying to reach people uncomfortable with using technology, people without computers, and people too busy to use social media frequently.
The heart of this message is, don't spend the time necessary for social media if it doesn't add value to your business.
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you should also had that social media can indirectly bring tremendous value to your business in the senses that it can create backlinks to your website. people on the social may not click on them but Google and other search engine may rank your website higher because of these backlinks
ReplyDeletethus improving your position in these search engines. Bottomline social media can be use as a powerful SEO component