Strategic Marketing Made Easy

What is marketing? How best to communicate to customers.

How do you do this?

1. Know your customer
2. Which helps you create a product or service that they will love
3. Which helps you have a lot of great benefits to talk about
4. And since you know your customer, you will already know where to communicate this great message

1. Know Your Customer
In order to do anything in business, you must start with your customer. You have to know who your customer is and what it is that they want. If you don't know this, you won't know how to design your product or service, what to talk about, and where to go to communicate it.

2. Create the Business Operations
Make sure that your product or service is so perfectly fitted to the customer that you could discuss 20 benefits with them if you had the time.

3. Messaging
Start with the parts of your product or service that the customer cares about the most. Whenever you are talking to someone, you should start with the information that is the most relevant to them. This is not like a movie or fireworks where people wait for the grand finale. In marketing, you start with the grand finale.

4. Where to Communicate
Finally, the most important thing is to make sure that you are actually speaking with them. The old adage, 'if a tree falls and no one is around to hear it, does it make a sound?', can be compared to 'if you talk about your company and no customer is around to hear it, will anybody buy?'. If you are going to networking events or participating in social media that your potential customers are NOT involved in, you are wasting your time and money. Make sure that you are in the right places with your messages.

This is strategic marketing and how to create a plan to generate word of mouth.